Ecomagination is Alive and Well

GE pushes Eco 2.0 innovation and collaboration
General Electric announced a renewed commitment to its five-year-old Ecomagination initiative, including $10 billion investment, a new campaign, and PR support.
The GE Ecomagination Challenge: Powering the Grid launched July 13 and runs for 10 weeks, promoting more engagement between GE and entrepreneurs.
"The Challenge exemplifies this open innovation and collaborative approach GE is taking with its big initiatives, particularly around SmartGrid for this one," said Leigh Farris, manager of corporate communications for GE.
Entrepreneurs, technology experts, and start-up companies can submit their ideas for building the next generation power grid, with the winning ideas announced in October. Since its launch, GE has received more than 750 ideas for the Challenge.