Recent News: Olympic Coverage

GE Use Taxis At Olympics
General Electric (GE), is using Beijing taxi cabs as a way to promote its green credentials at the Chinese Olympic games. More than 1,000 screens have been installed in the back of taxis which are running interactive ...

Will GE get rid of NBC Universal following a strong Olympics?
According to The Wall Street Journal, "More viewers tuned in to watch the first two prime-time Olympics telecasts on General Electric Co.'s NBC network than any summer Games in a decade -- even as the Games received record attention on the Internet."...

NBC's Olympics coverage boosts General Electric in China
General Electric Co. is poised to capture some gold from the 2008 Olympic Games in Beijing. The Fairfield, Conn.-based company, parent of NBC Universal, said Monday that the Olympics would generate at least $1.7 billion in revenue from advertising time and sales of GE industrial products that have been incorporated into Olympic venues. Profit could be more than $150 million...

GE exceeds target for Games-related sales
General Electric Co. said sales related to the Beijing 2008 Olympic Games topped its $1.7 billion (U.S.) goal on record-setting advertising revenue and work on venues that include the National Stadium, known as the "Bird's Nest."...

GE says Olympics generating big revenue for co.
General Electric Co. said Monday it expects to generate $700 million in revenue from 400 infrastructure projects that it has been doing in and around Beijing, the site of this year's Summer Olympics....

Market Report -- In Play (GE)
General Electric surpasses $1.7 bln in company-wide sales revenues for the Beijing 2008 Olympic games Co announces it has exceeded its sales goal for the Beijing 2008 Olympic Games, winning 400 infrastructure projects in and around Beijing that will generate $700 mln in revenues. NBC Universal has also generated a record of more than $1 bln in advertising revenues....