NBC's Olympic Gold

Olympic sponsors strike marketing gold with tie-ins to green Games
Hockey's Great One clutched a recyclable torch as he rode in a hybrid pickup en route to ignite the natural gas Olympic flame on an iconic voyage that shone an international spotlight on the creators of those clean energy innovations.

Wayne Gretzky's Olympic moment was a veritable showcase of products from high-profile corporate sponsors seeking to tie their brands to Vancouver's promise to host the greenest Games in history, including GM Canada, maker of the Silverado hybrid, and Bombardier Inc. (TSX:BBD.B), which manufactured the mostly recyclable torch.
Environmental sustainability is a well-publicized theme for the Vancouver Olympic organizing committee, which has pressured corporate sponsors, from Bell Canada (TSX:BCE) to Canadian Pacific Railway (TSX:CP), to reduce their environmental footprints.

NBC’s Last Day of Olympics Draws 19.8 Million Viewers
NBC’s final night of Olympics coverage attracted 19.8 million viewers, carrying the network to victory in the Nielsen ratings, according to preliminary data.

The broadcaster, part of General Electric Co., also drew 5.3 percent of the 18-to-49-year-old viewers advertisers target to the final night in Vancouver, according to Nielsen Co. data supplied by the networks today, the most for prime time.