General Electric Olympic Advertising

AdHack Blog: Olympic Brand Highlights: General Electric (GE)
don’t know about you, but I was so excited when I found out that the Robson Square Ice Rink was going to re-open. Well, we can thank General Electric for that, because of their partnership with the Vancouver 2010 Winter Olympic Games and the Province of British Columbia. Here are a few shots of the new GE Plaza’s flashy looking rink from Flickr.
GE is also a large contributor in making the Vancouver 2010 Winter Olympics the sustainable Games, or the “Green Games,” as so many like to call them. Here you can see an interactive map of the Olympic venues, which shows how GE is making a difference by providing sustainable products – necessary items like lighting systems, power, and fire alarms at each venue.

GE goes for advertising gold during Olympics
One of the most prominent advertisers during the Winter Olympics is hawking goods that few households will ever need: hand-held ultrasound imaging equipment or nationwide computer networks for medical records.

The prime-time television ads by GE Healthcare, the medical technologies arm of General Electric Co., show vignettes with doctors, patients and hospital technology that coincide with the national debate over health care reform.
And the political timing is hardly a coincidence, according to media and industry analysts. Since he took over as chief executive of GE Healthcare in 2008, John Dineen has made no secret that he wants to influence Washington's policies _ not least because federal spending caps on imaging reimbursements hit hard at GE's diagnostic imaging group in Waukesha, Wis., which laid off several hundred workers over the past two years.

General Electric 2010 Olympics Commercial


EXTRA! From GE:Map of GE Business Solutions for the Olympic Games